We’re Rachel and Grant. After our little boy was born, we were on the hunt for a diaper bag that didn’t feel like a diaper bag. We tried a backpack, but it felt too big and expensive. We then tried a crossbody, but we were always rummaging through it, trying to find what we needed.

So, we created Day Shift.

A diaper bag designed for everyday life - clean, functional, and effortlessly stylish. Built with our signature dual-zip Yours & Theirs system, it keeps your essentials completely separate from your baby’s, so everything stays organized and easy to find.

Based in Santa Monica, California, we pack and ship every order from our tiny two-bedroom apartment between chasing our busy toddler, caring for our very lazy pug, and balancing full-time work and late nights. 

This brand was built in the middle of real life, and it’s made for yours.

Welcome to a more organized, more stylish way to parent. We’re so happy you’re here!